This product analytics fundamentals course is designed as a preparation study for the Product Analytics program.
Prepare to transform your career with the potential of a product analyst.
The goal of the data course is to deliver more user and business value by helping students better understand how to collect, analyze, experiment with, and make decisions with data to support the business in gaining velocity and executing the right priorities. Each module includes original knowledge and a home task for evaluation.
Skills and Competencies
- Understand how data fits into the way products work
- Determine how to measure the success of your product using key performance indicators
- The trainer will show you practical lessons for all lessons
Program
- Understand how data fits in the way the product works
- Learn how Product, UX, and Data can sync and when to involve the analyst in the lifecycle of the product
- Determine how to measure the success of your product using key performance indicators
- Understand the difference between a KPI and a Metric
- Learn to connect the user to a metric and how it moves your KPI
- Explore how to define your team’s KPI
- Measure what happens with your product
- Understand why data and data collection are important for a product
- Learn why we follow data formatting standards
- Learn questions to ask to understand your product performance and what metrics you can look
- How to use data to answer your product questions, and how to monitor them
- Visualization
- Understand testing and product design: how they work towards the same goal to move faster and make
- smarter decisions
- Learn how prioritization, impact on the business, and AB testing fit together
- Understand causality
- Determine how to build a strong hypothesis for your experiment.
- Learn how to measure the impact of your feature: KPI, health metrics, and impact on the business
- Understand how to read the results of experiments: confidence level and representativeness
After completing the course, you will be able to
- Understand the role of data in product development
- Define and apply KPIs to measure product success
- Collect and analyze data in accordance with standards
- Use data to find solutions and improve the product
- Create effective hypotheses and conduct experiments for product development
Prerequisites
The course was designed for career starters and career switchers. We expect to work with high school graduates and bachelor of non-technical specialties as potential students for the program.
Ready to dive into the world of data and improve your product? Join the course and take the first step towards the profession of a product analyst!
Product Analytics Fundamentals
Payment in installments without commission and interest is available from PrivatBank